In his highly acclaimed book, The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Micheal Gerber explained why business owners must work on their businesses and not just in their businesses (i.e. they must spend time developing their business, not just doing the day to day work). As a key element of working on one’s business Gerber stressed that creating operations manuals is essential, regardless of the size of the business.
The purpose of this article is not so much to convince you that such manuals are necessary, but to teach you how to create them in a new, innovative and productive way: The blog.
In the previous posts of this series we looked at how blogs give you excellent tools for collaboration…